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NEWS
Laws of Firmness: 3 principles for youthful-looking skin
Discover the keys to firmer skin with the most advanced anti-aging retinol serum and lifting mask. Read more!
The laws of firmness
The laws of
firmness
We explain the three principles you should consider to improve the appearance of your skin at different levels
Quality skin
A little bit of skin theory
Did you know that around the age of 20 your skin’s natural renewal process starts to slow down, giving rise to the first signs of aging? 1
On average, the epidermis thins by 6.4% every 10 years.2
Retinol and bakuchiol
to the rescue!
We enhanced retinol with bakuchiol for improved results and optimal skin tolerance. In the right proportions, this duo supports your skin's firmness 3 4.
· Retinol is a form of vitamin A that supports skin natural renewal5.
· Bakuchiol is a naturally derived ingredient that has a similar action to retinol. It multiplies retinol's effects while maximizing skin respect.
· We use encapsulated retinol to enhance its properties and penetration.
Have you heard about retinization?
Retinization is the adaptation phase that some skins need when they begin to use retinol. If you notice some dryness or flakiness, or feel a warm, tingling sensation, it's totally normal!
These are usually temporary effects that go away as the skin gets used to retinol. Start on alternate nights and with lower concentrations, then gradually increase the frequency of use.
You can find out how to use Essential Shock Intense Retinol Night Renewal properly.
If you are new to this ingredient and notice any changes in your skin, we recommend consulting a skincare professional for personalized advice.
A resilient epidermal structure
A little bit of skin theory
Between the ages of 25 and 34, we produce between 1 and 1.5% less collagen each year. After 35 this percentage increases slightly but the loss accelerates from the age of 40.5
A collagen boost to
"consolidate" your skin
Hidrolyzing means breaking a molecule down into smaller portions through a chemical reaction.
· Collagen is the most abundant protein in the human body and in the scaffolding of your skin.
· Our collagen of marine origin is hydrolyzed: it is broken down into small fragments to enhance its absorption.
· When it penetrates the skin, hydrolyzed collagen provides a visibly fuller and tightened complexion.
· We combine collagen with retinol, bakuchiol and Matrixyl, ingredients proven to boost firmness and suppleness.
A refined skin surface
A little bit of skin theory
To maintain your skin’s optimal thickness, there needs to be harmony between its own renewal process, which begins at the deepest level of the epidermis, and exfoliation, which takes place on the surface layer.
Exfoliate, yes, but gently. Excessive exfoliation can compromise your skin’s barrier function.
The chemistry of glycolic acid
With
· This acid dissolves the bonds that hold corneocytes together so they detach more easily, resulting in highly effective exfoliation
· Glycolic acid is the alpha hydroxy acid (AHA) with the lowest molecular weight, allowing it to penetrate the skin more effectively.
· By exfoliating the epidermal surface, glycolic acid reveals renewed, rejuvenated skin that is smoother, radiant, and has a more even tone.
The FIRMING MAESTROS
The FIRMING MAESTROS
essential shock intense retinol night renewal
Firming and resurfacing serum
1 fl. oz. / 30ml
essential shock intense instant lift-mask
Plumping and firming mask
0.5 fl. oz. / 15ml
Sources
(1) G L Grove, A M Kligman:
Age-associated changes in human epidermal cell renewal. Journal of gerontology 38(2), 137–142.
(2) Farage, M. A., Miller, K. W., Elsner, P., & Maibach, H. I. (2013). Characteristics of the Aging Skin. Advances in wound care, 2(1), 5–10.
(3) Chaudhuri, R. K., & Bojanowski, K. (2014). Bakuchiol: a retinol-like functional compound revealed by gene expression profiling and clinically proven to have anti-aging effects. International journal of cosmetic science, 36(3), 221–230.
(4) Zasada, M., & Budzisz, E. (2019). Retinoids: active molecules influencing skin structure formation in cosmetic and dermatological treatments. Postepy dermatologii i alergologii, 36(4), 392–397.
(5) Shao, Y., He, T., Fisher, G. J., Voorhees, J. J., & Quan, T. (2017). Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo. International journal of cosmetic science, 39(1), 56–65.
(6) Reilly DM, Lozano J. (2021). Skin collagen through the lifestages: importance for skin health and beauty. Plastic and Aesthetic Research. 2021; 8: 2.
(7) Jones, R. R., Castelletto, V., Connon, C. J., & Hamley, I. W. (2013). Collagen stimulating effect of peptide amphiphile C16-KTTKS on human fibroblasts. Molecular pharmaceutics, 10(3), 1063–1069.
(8) Bernstein, E. F., Lee, J., Brown, D. B., Yu, R., & Van Scott, E. (2001). Glycolic acid treatment increases type I collagen mRNA and hyaluronic acid content of human skin. Dermatologic surgery : official publication for American Society for Dermatologic Surgery [et al.], 27(5), 429–433.