More is not always better. Each ingredient has an “effective dose”, meaning the concentration needed to produce a beneficial response. Sometimes more can be counterproductive.

Have you ever noticed an “e” appearing next to the grams or milliliters of your skincare product? As it happens, this e-mark tells you that the “average fill” method has been used... and right before that you have a clue about the product. If you see “fl. oz” (fluid ounces), you are looking at a more liquid formula, such as a toner or an essence, while if you see “net wt.” (net weight), the product is more solid, like a serum or a cream.

You have probably seen a symbol of an open bottle with a number followed by an “M”. This is the PAO (Period After Opening), and it tells you how long (in months) your product will last once opened. Think of it as an hourglass for your skincare product!

On some products, such as sunscreens, you can also find the expiry date printed on the package or product. This is because they have a useful life of less than 30 months.

Do you know the difference between a barcode and a lot number? Our products include both to maximize their traceability.

• • Barcode: Tells us that the product is a commercial item and allows us to manage the distribution and marketing side of things, thus improving our automation and inventory control.
• • Lot number: Tells us the specific manufacturing batch, so we know at all times when the cosmetic you are holding in your hands was produced.

Do those two intertwined arrows forming a circle look familiar? It is known as the Ecoembes Green Dot and it confirms our participation in the packaging recycling system, thus providing assurance of responsible environmental management.

This friendly symbol means that the box or package contains a leaflet with helpful instructions on how to apply your skincare product and maximize the benefits, along with other useful information.